WOMAN.ca's Contributors: Inspiring Facebook Fever

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Social media has redefined best business practices. A recent study found that 42 million women in the United States (roughly 53% of the 79 million adult women in the United States who use the Internet) participate in social media at least weekly. As they spend more time with social media, women are spending correspondingly less time with traditional media: 39% less on newspapers, 36% less time reading magazines, and 30% less time watching TV.

The Social Media Gender Gap

While both sexes still use social networking sites in huge numbers, women are the ones holding down the fort. The future of social media is going to be all about the women. So if you're going to create the next hot Web 2.0 site and you want it to go viral, you'll target women.

Says Auren Hoffman in Business Week:

"It's no shock that men and women act differently online, just as they do in everyday life. The Web is an extremely social medium, and Web 2.0 is all about being social. Traditionally, men are the early adopters of new technologies. But when it comes to social media, women are at the forefront. As a result, with the next wave of innovation likely to target women more than men, this gender gap on social networks (and increasingly in all of social media) will only widen. Naturally, male adoption of social media will grow as well. It just won't keep pace with the expanding engagement among female users."

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