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Canadian Supermodel Coco Rocha joins Firefighters To Raise Funds for Childhood Cancer

On May 31st, Coco Rocha and 20 of her model friends, along with help from a few hot local firefighters, took to the fashion runway to benefit childhood cancer. 

The first annual Runway for Ride Fashion show was held at the Roxx Nightclub in Barrie to raise money for the 2009 Sears National Kids Cancer Ride.

The models, provided courtesy of Elite Model Management wore clothing provided by Sears Canada. The event, inspired by Coco Rocha’s 11-year-old cousin Erika Campbell, was embraced by Coco who convinced her model friends from New York and Toronto to participate in the event. 

“I wanted to get involved by doing what I do best,” Miss Rocha explained.

The 2009 Sears National Kids Cancer Ride will start its cross-Canada journey on June 13 in Vancouver, and end 12 days later in Halifax. National Riders (who will be riding the entire distance) will be joined by local cyclists who will ride for 10km or more, meeting with kids, medical professionals, and volunteers in cities and towns across the country. 100% of all individual donations raised will be distributed to national and local-level childhood cancer programs.

Information on the Sears National Kids Cancer Ride and how to Ride, Volunteer or Donate, is available @ SearsNationalKidsCancerRide.com.

“Helping these kids and their families is the focus of our efforts,” said Jeff Rushton, Founder of the Coast to Coast Against Cancer Foundation. “The donations raised improve the survival rates and quality of life for children fighting this horrible disease. At the same time, our events like the Sears National Kids Cancer Ride promote awareness, wellness and volunteerism among Canadians across the country.”

The Sears National Kids Cancer Ride is managed and organized by the Coast to Coast Against Cancer Foundation, a volunteer-based registered Canadian charitable foundation focused on improving health outcomes and the quality of life of children and families who are impacted by cancer. Over the past five years, close to $5 million has been raised through the various cycling events which the Foundation organizes. 

Elite Model Management is at the forefront of the modeling industry, not only in name and press, but also in bookings. Few agencies in the world hold the recognition, respect, and reputation of Elite in the modeling business. Having opened its first office in Paris in 1971, Elite Model Management has over 30 offices worldwide, spanning five continents, including six offices in North America. Elite's strategy is pure and simple . . . carefully selected, qualified models are coupled with the highest level of management and service. The result is a long term balanced career.

For more information:

Coast to Coast Against Cancer Foundation

Steven Sokolowski

Phone: 416.802.4832

This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Elite Model Management (Toronto) Inc.

Matti Gidilevich

Agent/Development

Phone: 416-369-9995

This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Images courtesy of Peter Balinski

Sara Graham, Fashion Forward
		About the author:
		When Malcolm Gladwell talks about “connectors,” he’s talking about Sara Graham. This gal-about-town made her mark spending five years in (and out) of publishing as Editor-in-Chief of Canada’s top teen magazines Vervegirl and FUEL. During the out part she created, designed and managed all aspects of Sister Underwear – a collection that was not only embraced by the Canadian fashion network of buyers, media and the public, but enjoyed repeat orders from boutiques located in the U.S. Although no longer deep in the publishing or fashion trenches, Sara remains curious and connected via her insatiable appetite for culture and travel. Sara also continues to produce fashion shoots through Project, her brand management company.