Online Advertising
For information on advertising in our magazines, please visit Transcontinentalmedia.com
Transcontinental Women's Web sites provide Canadians with an online resource of practical solutions and services geared towards helping people take control of everyday concerns and ultimately free up more time for enjoyment. The sites are rich with expert advice, helpful tips and practical how-tos presented in a user-friendly format.
In addition to WOMAN.ca, our extensive collection of Women's Sites in the Transcontinental family includes:
* www.mochasofa.ca
* www.mokasofa.ca
* www.canadianliving.com
* www.coupdepouce.com
* www.homemakers.com
* www.madame.ca
* www.styleathome.com
* www.decormag.com
* www.canadiangardening.com
* www.canadianhomeandcountry.com
* www.ellecanada.com
* www.ellequebec.com
* www.servicevie.com
* www.jardinage.net
* www.trucsmaison.com
* www.recettes.qc.ca
Together, these sites reach more than 2,501,000 unique Canadian visitors online. This makes the Transcontinental Women's group of sites the fifth most visited within the 'Community' category on the Web reaching Canadian consumers. Furthermore, the Transcontinental Digital Network ranks second among the 'Top 100 Properties' on the web with an index of 145 for females over the age of 35.
Core English Sites (canadianliving.com, ellecanada.com, styleathome.com): 913,000 unduplicated Canadian audience Core French Sites (recettes.qc.ca, coupdepouce.com, servicevie.com, magazinemadame.ca): 1,365,000 unduplicated Canadian Audience (Source: comScore Media Metrix, September 2006)
Advertising Opportunities
We offer our advertising partners a broad range of opportunities to reach Canadians who need access to practical information. These opportunities include:
* 1) Run-of-site advertising: banners, superbanners, big boxes and skyscrapers
* 2) Newsletter advertising: banner, superbanner, embedded ad and contest buttons in the weekly newsletter
* 3) Special Email Offer: html page sent to our opt-in subscriber list
* 4) Full Service Contest Development
* 5) Fully Branded Microsite Development
Contacts
English InquiriesToronto: Transcontinental Media
Street Address
25 Sheppard Avenue West
Suite 100
Toronto, ON M2N 6S7
Contact
Ken McMillan
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Office
+1 416 218 3577
French Inquiries
Montreal: Transcontinental Media
Street Address
1100 Boul. René-Lévesque Ouest
24 etage
Montreal, QC H3B 4X9
Contact
Emilie Brunet
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Office
+1 514 392 4128
Technical Specifications
Accepted File Formats: GIF, JPEG, HTML, Rich Media
Ad Format Dimensions and Maximum File Sizes
* SuperBanner: 728 pixels W x 90 pixels H; 27 KB GIF or Rich Media
* Skyscraper: 120 pixels W x 600 pixels H; 20 KB GIF or Rich Media
* Big Box: 300 pixels W x 250 pixels H; 27 KB GIF or Rich Media
* Embedded Ad: 80 pixels W x 80 pixels H; 8 KB GIF Only
* HalfPage: 300 pixels W x 600 pixels H; 50 KB GIF or Rich Media
* Transitional Ad: 640 Pixels W x 480 Pixels H; 40 KB GIF or Rich Media
* Length of Animation: 6 seconds maximum. 3 loops.
* Alternative (ALT) text: No more than 35 characters
* Target URL: All URLs must be active at the time the banner is submitted.
Transcontinental Media websites will not display advertising with dead URLs Rich Media creative must be submitted with a back-up GIF for browsers unable to support rich media. Approximately 5% of Internet users have browsers that are unable to support rich media.
Rich Media must be submitted 7 business days prior to campaign launch date to allow for testing with ad serving technology and site code. GIF creative requires 3 business days to process.
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